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2026 Benchmark Study · Now Recruiting

What benefits are actually possible for caregivers at home care agencies?

We haven't found research that answers that question using actual home care workforce payroll data. We're building a panel of 100 to 500 qualified agencies to find out, using anonymous payroll data alongside agency survey responses. Participating agencies get their own workforce analysis back, plus the benchmark results before publication.

26 questions, about 6 minutes
Your own Opportunity Report
Nothing to buy, ever
$100 when both halves are in
Section 1 of 7

Your agency

The first three answers also tell us whether you qualify for the benchmark panel.

Panel requirements
  • US-based home care agency
  • In business at least 3 years
  • At least 25 employees
Smaller or newer agencies are welcome to take the survey. You will still get the published results. The payroll analysis and the $100 are limited to the qualified panel so the benchmark stays comparable year over year.
1What kind of agency do you run?
2How long have you been in business?
3How many total employees do you have?
Caregivers plus office staff.
Benefit rules and wage floors move state by state, so this one matters more than it looks.

Your caregivers

Best estimates are fine throughout. We are looking for the shape of the industry, not an audit.

This is one of the most important numbers for understanding potential benefit eligibility.

Turnover and recruiting

Turnover can be one of the hardest workforce costs to see clearly. This is one of the areas we most want to benchmark.

9Roughly what share of your caregivers left in the last 12 months?
10When do you lose most of them?
11What reason do they actually give? Pick the one you hear most.

How you run payroll

Pay timing may be becoming another way agencies compete for caregivers. We want to understand how widely different pay schedules and same-day pay are being used.

12How often do you run payroll?
13Do you offer daily or same-day pay?
14What do you run payroll on?

Benefits and insurance

Be honest here, including the honest answer of "none." A study where everybody offers everything is worth nothing.

15What do your caregivers actually get today? Pick everything that applies.
16If you offer health insurance, roughly how many caregivers actually enroll?
17Workers' comp: what happened at your last renewal?
18Do you carry a minimum essential coverage (MEC) plan?
19What has stopped you from offering more?

What your caregivers want, and who else you work with

Four here. The first will help us compare what agency owners believe caregivers want with available caregiver research.

20What do you believe your caregivers want most? Pick up to three.
21Which associations do you belong to? Pick everything that applies.
22Which of these do you pay for today? Pick everything that applies.
Answer in your own words. This is the question we most want to quote in the report, always without a name attached.

Where you get your information

Three quick ones. We haven't found much published data on where home care owners get industry information or how they choose vendors, and we think the answers will be useful beyond this study.

24Where do you actually keep up with the industry? Pick everything that applies.
25How much does it matter that a vendor is approved or preferred by your franchise system?
26When you need a new vendor for something, what usually happens first?

Where should we send your analysis?

You're done with the questions. We just need an email address so we can send your Opportunity Report and the benchmark results.

Your agency is never named in anything we publish.
Optional, and only used if you ask us to call.

We do not sell or share your answers. Individual responses are never published or attributed. You are not signing up for anything and there is nothing to buy.

✓

Answers received. One step left.

The survey is half of the study. The other half is the anonymous payroll census, and it is the half that actually answers the question, because you cannot calculate how many caregivers could potentially qualify for a benefit from opinions. You need real hours and real wages.

One number per employee: gross wages. That is the whole ask. No names, no Social Security numbers, no addresses, no dates of birth. We tell you exactly which report to export and which columns to leave unchecked.

Send my payroll census

Agencies that complete both the survey and the census receive their Caregiver Benefits Opportunity Report and a $100 gift card. Questions about the study? Charley reads everything himself: [email protected] or 435-999-5450.

Nothing to buy

No purchase and no benefits enrollment is required to participate or to receive the $100.

Never named

Results are published in aggregate only. No agency is identified, ever, including in quotes.

You get it first

Panel members receive their own analysis plus the national benchmark before publication.

What this study actually is

There are good benchmarking studies in home care. The Activated Insights benchmarking report has tracked the industry for seventeen years and is worth reading. But every study we can find stops at the same place. It tells you the turnover rate, it tells you the average wage, and then it stops.

What we haven't found published is the thing an owner actually has to decide on. Out of a real caregiver roster, at real wages, how many people could potentially qualify for an employer-paid benefit? Not on average across the whole industry. At the size and pay scale of an agency like yours.

That question cannot be answered from opinions, which is why the payroll census is required rather than optional. It is the research instrument, not a sales form.

How it works

1

Take the 26 question survey

About six minutes. Recruiting, turnover, wages, hours, benefits, insurance, workers' comp, what you believe your caregivers want, and where you get your industry information.

2

Submit an anonymous payroll census

Gross wages for each employee. No names, no Social Security numbers, no addresses, no dates of birth. We tell you which columns to export and which to leave unchecked.

3

Get your own Opportunity Report

Your workforce profile, the share of your caregivers who could potentially qualify for various benefit levels, and how your agency compares to the rest of the panel.

4

Get your $100

Agencies completing both parts receive a $100 gift card, for the first 50 qualified agencies. It is compensation for the time the payroll export takes. No purchase and no benefits enrollment is required, then or ever.

5

Stay in the panel

We re-survey the same agencies annually, which is what turns a snapshot into a trend. Participation each year is your choice.

Who can join the panel

  • US-based home care agency
  • In business at least 3 years
  • At least 25 employees
  • Completes both the survey and the anonymous payroll census

The 25-employee floor exists so very small agencies do not skew the workforce numbers. If you are under it, take the survey anyway. You will still receive the published results.

What we are careful about

Home Care Benefits sells a Section 125 wellness plan, and we are not going to pretend otherwise. Saying that up front is what keeps this honest. Three commitments that hold regardless of what the data shows:

  • No agency is named in anything published, including in quoted answers.
  • Participation carries no obligation. You will not be enrolled in a plan, a trial, or a pilot by taking part, and the $100 is not contingent on buying anything.
  • We report potential eligibility only. Actual eligibility for any benefit program is determined by that program's administrator, not by a payroll census and not by us. If the findings turn out to be unflattering to what we sell, we publish them anyway.

Our goal is to build the largest longitudinal database of participating US home care agencies focused on workforce, compensation, benefits and caregiver retention. We are not claiming the panel is statistically representative of every agency in the country, and we will not make that claim until the sampling supports it.

If you would rather just see your own numbers without any of this, the estimator does that in about thirty seconds and asks for nothing at all.